Lead Magnet Magic To Increase Opt Ins and MLM Leads

Do you have a website, blog, or capture page that you use for capturing leads? If you want to have better results then you have to start using a lead magnet anywhere you have an opt in form on your sites. In today’s fast paced world, if folks don’t see what’s in it for them immediately, then they will click away from your site. This is why having a really good reason to keep them there, and subscribe is so important. If you’re already doing this, you’re awesome. If not, then buckle up for these tips to conversion greatness.

Lead MagnetLead magnet Magic Tip #1

When potential prospects and customers visit your website, and want them to sign up for your newsletter, opt in to your list, or ultimately buy your stuff, then you must give them a reason to give you their contact info. That’s where the lead magnet comes into play. What is is essentially is a bribe. You’re going to give them something of high perceived value in exchange for their email address so you can mail your newsletter or offers to them. So the first tip is to make the important decision to have on on your site.

Lead Magnet Magic Tip #2

If you feel as though you have a solid knowledge base, you can create your own lead magnet for your visitors. From a branding stand point, this is probably your best option.  This can be a video training, a webinar you’ve done, a PDF or free report that teaches on a marketing strategy, or something that your target market would find to be highly valuable, and beneficial to their needs. Now, you may be saying, that creating your own lead magnet might take a bit of work. Well, yeah, it’s going to take some effort, but the good part is that you only have to do the work once, and it could serve every single and lead you generate from your websites. That, my friends, is called working smarter.

Lead Magnet Magic Tip #3

If you’re one of those marketers who feel that you “Don’t know enough” to create your own lead magnet, then there is another way to go about it. You can leverage a system that provides high value lead magnets and other marketing tools for you to grow your list. Some examples are My Lead System Pro, Private Label Rights (PLR) products, or Master Resell Rights (MRR) products. The PLR and MRR is a course, or eBook, that someone else has created, but gives you the rights to edit, and put your name on it. My Lead System Pro is an educational platform with a full compliment of marketing tools and training to build your list, brand yourself, generate leads, and make sales online. These are powerful tools  to utilize for a lead magnet, and should be in your marketing toolbox.

Lead Magnet Magic Tips On Video. Watch and Share!

So these three Lead Magnet tips could help you increase your lead flow, conversions, subscribers, and sales if you apply them to your capture pages and websites. The main theme is to be able to provide value, and be perceived as the leader they need to connect with. That is attractive, and will lead people to you. It’s vital to your business to set that intention right away. If your prospect opts in to your lead magnet, and see’s your face on a thank you page after they subscribe, then they’e without a doubt buying into you, and not just some product. This is why a branded, if possible, lead bait is so very important.

If you found in this post and video, be sure to share it. Leave your comments and questions below. I will answer them. As always, I believe in your greatness!

Success Is a Choice!







Scott Carrell

ScottCarrellOnline.com  Marketing Training For your Home Based Business

PS….Watch THis Free Video Now Legally “hi-jack” high value marketing training created by the top earners in the home business arena (6, Multi-6, and even 7-Figure Earners) and give them away as if they were your own products… and Watch the Leads Pour In To Your Inbox


Image courtesy of Free Digital Photo’s


  1. Jaye Carden

    Great tips Scott! I know these work well, and we should all be using them! Take care and see you next time!

  2. George Lugo Jr

    Hey Scott,
    excellent post about Lead Magnet. People in this industry need to increase their Value to the community and they will see more people attracted to them. Lead magnets are the perfect way especially the one you recommend.
    Great post


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