Get More To Unsubscribe To Emails You Send, and Like It
What would you say if I told you that it’s actually a good thing in the long run to get people on your list to unsubscribe to emails you send them? At first, you’d think I was a tad on the nutty side. That was my first reaction too. However, after learning a little concept that I’ll get into in a minute, you’ll want more people to click that unsubscribe link as well.
So, the concept that will change the way you look at the number of unsubscribes to emails you send is a little beauty called polarization. Polarization is leveraged in every major business in the world. Coke versus Pepsi. Yankees versus Red Sox. Fox News versus MSNBC. Are you starting to understand the bigger idea here yet? It’s ok to have people who don’t want to hear your message, and in turn follow their own path. The end result is have raving fans who will love what you do, the content you create, join your team, and buy your stuff. The rest of the people, you know, those who make up the unwashed masses, and don’t dig your stuff, they weren’t supposed to be in your audience in the first place. I’m a hundred and ten percent certain that Jon Bon Jovi could care less that there are some people that would rather listen to Beethoven. It is what it is. It doesn’t make them bad people, it just makes them attracted to someone else’s music. Embrace this now, and it will save you a ton of time and frustration. Focus on the ones who want to be there, and simply let the rest find their own way in the world when the unsubscribe to emails you send them.
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My next suggestion would be for you to have the unmitigated gall to simply be yourself. Now, keep in mind that you being yourself, and not trying to appeal to every person on planet earth is going to cause some people on your list to unsubscribe to emails you send. The really neat thing is, it’s still OK! Just be yourself. Have you ever heard the expression that says you can’t please everyone? Why would you even try to take part in such a frivolous exercise? We all have our own style, personality, physical looks, beliefs, and attitudes. Everyone isn’t going to like or agree with you. Just be yourself, as colorful and outrageous as that may be. The vanilla, inside the box approach to marketing yourself and business simply doesn’t work. Middle of the roaders just get run over and squashed, so don’t live there.
So, yes, getting people on your list to unsubscribe to emails you end them is actually a good thing! Hey, you pay your hard earned money for your email software, so why waste it on folks who don’t actually want to be there? It leaves you with a highly targeted and responsive list, which is better for your business anyway.
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Success Is a Choice
Scott Carrell – scottcarrellonline.com
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